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ACC2360 – Accounting for Managerial Accounting

CASE STUDY

The Board of Directors (“Board”) of your company which is mostly composed of recently appointed Non-Executive Directors require in-depth knowledge of the business, strategies, performance and other key areas of planning and control of the company.

Your “Board” requires your research team to find facts, explain the implications of the findings, arrive at conclusions and give your recommendations by a written report submission to them.

You can select your company from the following list:

  1. BHP Ltd (Australia)
  2. Ford Motors (USA)
  3. Apple Computers (USA)
  4. Lufthansa Airways (Germany)
  5. British Airways (UK)
  6. Fortesecue Metals Group (Australia)
  7. SAP (Germany)
  8. Honda Motors Ltd (Japan)
  9. British Petroleum (BP) (UK)
  10. Citibank (USA)
  11. Essar Shipping (India)
  12. Royal Dutch Shell (Holland)
  13. Westpac Banking Corporation (Australia)
  14. Boeing (USA)

IMPORTANT: PLEASE NOTE THAT EVERY TEAM WILL SELECT A DIFFERENT COMPANY SO THAT NO TWO TEAMS HAVE THE SAME COMPANY.

Required

Your research team can approach this assignment by applying the managerial accounting concepts and techniques learnt in this unit to the facts found of your company by highlighting strategic and performance issues in order to derive your conclusions and recommendations for the “Board”.

In order to highlight the importance of managerial decision-making using both financial and non-financial drivers and indicators, you need to also prepare the “Balanced Scorecard” of your company based on the strategies so evaluated in the first part of this assignment.

This will form part of the above mentioned written report for the “Board”.

Learning Outcomes and Graduate Attributes

Completing this assignment will help you achieve the Learning Outcomes and ECU Graduate Attributes as described on page 17 of the unit plan:

The team will work together and every team member should contribute equally to the written report.

The length of the written report including any Appendices (for data, tables, graphs and diagrams) is upto 30 pages. References can be extra pages at the end.

Resources

The resources which can be used are numerous, such as company annual reports; websites; professional and business magazines; textbooks; academic papers, newspaper and video clips.

Please refer to the resources available in “Annotated reading list”, “Other significant references and resources” and “Blackboard” on page 6 of the Unit Plan.

Marking criteria and English Language Proficiency (ELP ) Measure

The feedback and marking criteria for team assignment is on page 20 with English Language Proficiency (ELP) Measure on page 21 and their details on page 11 of the Unit Plan.

Please study all this information in detail, as it will provide you with additional guidance on structuring your team’s oral presentation and written report.

FEEDBACK COMMENTS:

Written Report

Score

Max

Executive Summary contains condensed highlights of whole report for action.

2.5

Methodology used for data collection and procedures were valid and reliably applied.

2.5

Introduction covered issues, objectives, route map and storyline.

3

Findings covered summarised facts, issues, tables, graphs. Detailed information included in Appendix to this report.

5

Implications and discussion of findings for available options and their individual pros & cons to balance arguments.

5

Conclusions and recommendations followed logically from the findings.

5

Implementation plan flowed from the recommendations for next steps and feasible action plan.

2

TOTAL MARKS

25

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