Related Questions:
Ryanair offers free flights to a quarter of its customers and rock-bottom prices to many of its other customers. Ryanair then charges for all extra services, such as baggage handling and in-flight refreshments. Which of the following best describes Ryanair's pricing method?
A) value-added pricing
B) good-value pricing
C) cost-plus pricing
D) high-low pricing
E) image pricing
The pricing method that best describes Ryanair's approach is:
B) good-value pricing
Good-value pricing involves offering the right combination of quality and good service at a fair price. Ryanair provides customers with very low base fares and then charges additional fees for extra services, aligning well with this strategy.
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