Awareness change management strategy impacts trucking team truckers

Lead and Manage Organisational Change –BSBINN601

“Report on Change Requirements for Fast Track Couriers Pty Ltd”

Task 1: Identify change requirements and opportunities

1. Read the scenario information provided (in the Appendix of this task) for Fast

a. Identify requirements for change

1. Implement PDA/ GPS usage (productivity function) on truck

the first quarter of the 2012 financial year

b. Prepare an explanation of how your identified change needs link to the

that small to medium package deliveries market share increases

by 7.5%.

practices and operations deliver against the organisation’s strategic goals.

Review the organisation’s performance against objectives with regards to its:

potential for resistance to breaking up of two-man teams.

 Management: No implementation of HR function.

5. Monitor external trends to identify events or trends which may impact on the achievement of the organisation’s strategic plan goals:
a. identify two external trends
 Use of GPS and PDAs in industry to track distribution. Courier companies already using technology. There is a heavy reliance on this technology
 Average driver salaries in NSW generally higher than at Fast Track that is better payed and better skilled drivers in the industry.

b. develop an explanation of how the trends currently impact or will impact organisational objectives
 Risk of increased costs/ inability to compete or perform and raise market share.

b. identify changes due to business opportunities

 Implementation of one driver policy to enable expansion of fleet. Implementation of PDAs and GPS needs to occur to avoid falling behind competitors.

7. Identify specialists to be consulted to assist with identifying change needs:

a. identify specialists you will engage to help identify change requirements and be prepared to explain your reasons for engaging these specialists

 Process consultation: The General Manager is very concerned about identifying change requirements in close consultation with the organisation.

8. Consult with your assessor to assist with identification of change management requirements and opportunities.

9. Identify the managers that need to be informed. Prepare a plan that identifies who, when and how stakeholder managers will be engaged to review and prioritise change requirements.

● Candidate should consider availability information in scenario.

Proposed Change	Priority	Justification of the priority
Implement Human Resources function in company structure by the first quarter of the 2012 financial year	1.	First have a functioning HR department before engaging in any change and training programs
	2.
	3.

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Task 2: Develop a change management strategy

Goal B: Implement 1 person/truck policy using automatic lift gates in the first quarter, 2012 financial year

Impacted
		First quarter, 2012 financial year
Trucking/operational manager

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Email (invite with agenda).

Face-to-face (office training room).

Email (invite with agenda).

Face-to-face (office training room).

2 pm–3 pm, 1 July 2012

Face-to-face
(office training

HR manager

	Skills and knowledge	When/where	How
			Lecture and hands-on practise. Assessment: observation.
		5 July 1 pm – 4:30 pm Office parking lot.	Short manual (emailed and required to review before session).

Reporting plan
Measurement of success

Strategy element

	● Feedback from impacted employees regarding the effectiveness of the change program.
Project management

	● Delivery frequency, audience response, event attendance, levels of awareness and knowledge, communication survey, unsolicited feedback.
Education

	● Frequency and intensity of identified risks occurring. Data collected and reported on by HR manager.

Develop a survey to gauge trucker opinion on the following ten dimensions of employee satisfaction:

Communication	Is communication clear and two-way? How can the organisation improve tin their communication with employees?

	Is performance recognised? Do you feel staff are recognised enough when they do good work?

	How can teamwork be improved at our organisation?

Progress of implementation

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Risk management analysis

Lack of trust
regarding use of productivity data.

Refusal to implement.

Perceived threat to job security

Resistance to
implementation.



because of the need for
drivers to support expansion; because overall profitability and health of the business reduces risk to everyone

Address employee concerns. Gain trust and acceptance.

Communications plan

Audience	Message (with strategic elements)	When
	Duties of truckers – provide an explanation of what will be required. Business need – Gain support by emphasising possible negative effects on jobs if change does not happen.
Sales team	Change management strategy summary.
Office team: Accountant; Administrative support person	Change management strategy summary.
Truckers (All other employees to receive brief summary only)		three weeks post-training.

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Task 3: Implement change management strategy Survey:

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 Angry but becoming less so as candidate addresses concerns.

 Has reasonable suggestion (important: only provide if candidate takes a consultative approach and requests input). ‘Why not seek input from drivers to improve systems and get drivers’ support for these and future changes.’

 Has reasonable suggestion (important: only provide if candidate takes a consultative approach and requests input). ‘Talk to us. Use the PDAs to let us know what’s going on so we can respond creatively to issues and contingencies.’

 Uninformed. ‘I don’t know how to use PDAs/GPS. I don’t know how to use the automatic tailgates. How am I going to learn?’

 Uninformed. ‘I don’t know how to use PDAs/GPS. I don’t know how to use the automatic tailgates. How am I going to learn?’

 Unconvinced but prepared to listen. ‘I don’t understand how anyone benefits from this change. What’s in it for me?’

When consulting with the Unions, additional information was provided with regards to the actual opinions of truckers:

● ‘Trust – what a joke, all they are interested in is money. They want to force out half the workforce to cut costs and take more profit.’

What should Fast Track Couriers do differently to enhance communication among employees?

When consulting with the General Manager additional information was provided

● Worried but becoming less so as candidate addresses concerns. ‘This project has been a disaster. If the workers can’t buy into this change, it’s not going to work.’

Using all the feedback, I have revised the communication plan.

In consideration of barriers identified through consultation process and those

Message	When
	9 am–10 am, 1 July 2012	Email (invite with agenda).
	11.30 am–12.30 pm, 1 July 2012	Email (invite with agenda).
	2 pm–3 pm, 1 July 2012	Email (invite with agenda).
Duties of truckers.	9 am–10 am, 4 July 2012	Training at suitable times	HR manager (assistant may draft).

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	Suggestion boxes in canteen area
Sales team		Sales manager run team meeting
Office team: Accountant; Administrative support person		Office manager run team meeting
Truckers	Feedback survey. Invitation to request additional training.