Credit Unions and Banks

Credit Unions and Banks both are institutions that offer financial products to the consumers but there exists major differences between the two. A credit union is a financial co-operative organization formed by group of members whereas banks are formed under a national regulation or central bank (NATIONAL CREDIT UNION ADMINISTRATION, 2007). A credit union is generally formed by a community of people who share a bond of association generally based on common location, religion, education, social interests or other factors (O'Sullivan, & Sheffrin, 2003). The members of credit union are customers as well as owners. The members in credit union can be individual volunteers to institutions with asset worth several billions of Dollars. The sole objective of credit unions is to promote thrift and work “not for profit” but for service. They are not ‘non-profit’ or charity organization but they operate to serve its members than to maximize profit (Colley, 2017). In contrast, banks are profit oriented financial institutions controlled by stockholders. The major motive of banks is to generate revenue and maximize profit to pay higher return on investment to shareholders (Goldstein, 2017). Since, credit unions work on not for profit policy they provide higher interest rate on deposit accounts as compared to banks which follows the rate of interest regulated by central bank or national regulation. Similarly, credit unions also provide other financial products like banks such as loans, credit cards but at lower interest rates than banks. Also, credit unions charge lesser fees or free of charge for overdraft or bounced cheques, monthly maintenance, withdrawals and electronic transactions as compared to commercial banks.

Credit unions are controlled by unpaid volunteers elected by its members. The person who deposits a certain amount in credit union becomes its member automatically and gets a authority in decision whereas the proceedings of banks is managed by paid directors who are elected by shareholders (Goldstein, 2017).

The revenue earned over operating expenses by credit union is called surplus, which is shared amongst the members as dividend. Instead, in banks the part of the surplus is paid as dividend and rest of surplus kept as capital of company which enhances the share capital of the stakeholder. According to the World Council of Credit Unions (WOCCU), in order to maintain capital and solvency, the revenue of credit union should exceed its operating expenses and dividends ("Why Credit Unions | World Council of Credit Unions", n.d.). The member who deposits funds into a credit union account become a partial owner and participate in the union's profitability irrespective of the amount invested. He has a vote in the credit union's board of directors and decisions surrounding the union whereas all the account holders are not the shareholders in the bank but shareholders can have account with bank (Colley, 2017). Therefore, this unique membership structure of credit unions allows the members to work for one another. In banks, the management and board of directors are intended to make huge profit which is different from the goal of its customers who want to enjoy low interest rates and service fees which bank management is not inclined to do. Credit unions are known to provide higher customer satisfaction as they provide fast and personalised customer service to its members whereas most banks fail to do so.

Most banks will deny a loan or credit card to a customer who has faulty financial history or does not have a huge deposit. They are largely structured so have a streamline process for lending a loan or credits and they simply decline the application without further considerations. In contrast, credit unions are member-focussed institutions, so they render help to new as well as existing customers in every possible way to avail these services. ("How Credit Unions Differ From Banks", n.d.). Also there are lesser and easy to follow terms and conditions with credit unions as compared to banks. Credit unions share their resources, ideas and information whereas banks are reluctant to do so ("Credit Union vs Bank | ABE Federal Credit Union", n.d.).

In spite of the fact that credit unions follow easy rules and provide better rates than banks, there are various cons of credit union functioning. As compared to commercial banks, credit unions offer less financial products such as types of loans, accounts and saving schemes therefore, member has very few options to choose from. In larger banks, a person can choose from various options which suit him the best (Woodruff, 2014). Moreover, credit unions have very less number of branches at specific locations which creates inconvenience for the members whereas larger banks have branches at almost all locations which makes operations easy for the customer (Allred, 2001). Also, credit unions operate for lesser business working hours due to their smaller structure which again is a limitation as compared to commercial banks. Unlike banks, which provide plentiful ATMs open on holidays and weekends, credit unions have poor accessibility as they are meant to serve local community members. In addition to that, unlike banks, credit unions are smaller with few employees and offer poor online banking options which make it difficult for the members to use the services (Colley, 2017). Most commercial banks have robust websites and offer 24 x 7 online customer services, which is helpful for those who have busy schedules. However, in terms of safety and reliability, both the institutions keep your money safe (Colley, 2017).

To summarise, credit unions are member focussed financial institutions which provide basic banking services at lower fees and better rates for the members who simply require cash deposits, bill payments. The members get personalised services and save many dollars as the fees is very low as well as interest rates are low on loans and credit cards. But credit unions are not for those who require specialised financial products and advanced online banking services. While national banks offer branches at national locations and easy and free access to ATMs, credit union does not have such facilities.

References

Allred, A. (2001). Employee evaluations of service quality at banks and credit unions. International Journal Of Bank Marketing, 19(4), 179-185. http://dx.doi.org/10.1108/02652320110695468

Colley, A. (2017). What Is a Credit Union vs. a Bank - Differences, Pros & Cons. Moneycrashers.com. Retrieved 6 April 2017, from http://www.moneycrashers.com/why-credit-unions-are-better-than-banks/

Credit Union vs Bank | ABE Federal Credit Union. Abefcu.org. Retrieved 6 April 2017, from https://www.abefcu.org/about/credit-union-vs-bank/

How Credit Unions Differ From Banks. Mycreditunion.gov. Retrieved 6 April 2017, from https://www.mycreditunion.gov/about-credit-unions/Pages/How-is-a-Credit-Union-Different-than-a-Bank.aspx

NATIONAL CREDIT UNION ADMINISTRATION. (2007). Virginia.

Goldstein, D. (2017). Credit Unions vs. Banks: The Difference and Why It Matters - NerdWallet. NerdWallet. Retrieved 6 April 2017, from https://www.nerdwallet.com/blog/banking/credit-unions-vs-banks/

How Credit Unions Differ From Banks. Mycreditunion.gov. Retrieved 6 April 2017, from https://www.mycreditunion.gov/about-credit-unions/Pages/How-is-a-Credit-Union-Different-than-a-Bank.aspx

O'Sullivan, A., & Sheffrin, S. (2003). Economics (1st ed.). Needham, Mass.: Prentice Hall.

Why Credit Unions | World Council of Credit Unions. Woccu.org. Retrieved 6 April 2017, from http://www.woccu.org/impact/credit_unions

Woodruff, M. (2014). Here's Why You're Better Off Using A Credit Union Rather Than A Big Bank. Business Insider. Retrieved 6 April 2017, from http://www.businessinsider.in/Heres-Why-Youre-Better-Off-Using-A-Credit-Union-Rather-Than-A-Big-Bank/articleshow/29577112.cms