to present the case study new product development the objective

1. Develop techniques for improving new product development processes to maximize the likelihood of success.

2. Enhance their problem solving skills and ability to think analytically.

3. Strengthen their general management skills including the ability to deal with ambiguity, work collaboratively and communicate effectively.

4. Learn the critical skills of creation, translation and prototyping of new products based upon functional design principles derived from customer's needs analysis balanced with cost considerations.